The Frankfurt ‘non-book’ publishing company MeterMorphosen has been creating products which focus on meaningful content since January 1999. The owners of the company are responsible both for developing ideas and designing products. In addition, MeterMorphosen regularly turns the creative ideas of authors into reality. The company’s product design is guided by the principle of uniting different concepts or items in order to make a new, coherent whole. Generally, these tend to be educational products with a special charm, which create a unique interplay between content and design.
MeterMorphosen’s five person team place great importance on both aesthetic quality and intelligent content. The most successful product is the Historic Folding Rule, which captures 2000 years of world history over a length of 2000 millimetres. Translated into five languages, this multi-function, longstanding bestseller has sold over 1.2 million copies. Many other contents have been transformed into other other rulers.
MeterMorphosen is also well known for creative memo games for children (What is this?, Shadow Monster, Hidden and Found) and for adults (WHO is WHO?). Current bestsellers in German include ‘Das Gemischte Doppel’ (‘Mixed Doubles’), a linguistically creative memory game for adults and ‘NIMM 3’ (‘TAKE 3’), a set of gourmet cards containing recipes from famous chefs which are limited to three ingredients. Each of these elegantly designed products makes for an ideal present for that person in your life who already has everything.
A memo game as a museum guide - this is an ingenious idea of the small and likeable publishing house MeterMorphosen. This is a smart idea also for other regions who have an appealing museum scenery, like Dresden, Cologne or Hamburg. In this case, MeterMorphosen started with Frankfurt on Main.
The different rulers from MeterMorphosen are ingenious mixtures of practical tool, clever gift and art..
This folding rule reads like a novel. It is the courage to be selective that is so impressive about the Historic Folding Rule.
Frankfurter Allgemeine Zeitung
This cleverly laid out wooden carpenter´s rule unfolds 2000 years of world history accurately in sequence. Defindes by individual events on one side, and epochs on the other it provides easy and instant access to our most important historical dates. Right at your fingertips the events that led our decline into the Dark Ages; hightlights of the Renaissance and Refeormation; the regretful circumstances that triggered two calamitous World Wars - it´s all here: 2,000 years encapsulated in 2 meters of the folding rule.
MeterMorphosen is a collective based in Frankfurt comprising a publisher, an architect, a carpenter ans an Italian teacher who between them have conceived the multiple 'Histroy by the meter'. The basic priciple is simple - 2,000 years is compressed into 2,000 millimeters along the lengths of a wooden folding ruler.
Art Review, London
Toujours combinant objet quotidien, élément didactique, humour et plaisir, MeterMorphosen est uns maison d edition qui invente chaque année des objets trés attractifse.
Educational, utterly original, practical, fun - it´s all in the rulers of MeterMorphosen!